On Nov. 1, Reeds Jewelers launched a cross-promotion with BMG Music in conjunction with its Elvis: Second to None CD release. The promotion was an online sweepstakes that offered consumers a chance to win a $4,000 platinum jewelry shopping spree at www.Reeds.com and a limited-edition Elvis platinum record plaque.
The two-month promotion was promoted online via Lycos banners, BMG’s click2music.com contest page, and e-mails to both BMG’s database and a dedicated Elvis database. Music Choice, the world’s largest digital music broadcaster, ran Elvis/Reed advertisements for the entire month of November, reaching 25.9 million households via digital cable and DIRECTV. For information on the Reeds/Elvis or other music/jewelry promotions, contact Lynn Ramsey at (212) 989-2106.