Rechner Named as President of Swiss Army Brands

Susanne Rechner has been tapped by Victorinox A.G. to be president of Swiss Army Brands Inc. (SABI), distributor of Swiss Army Brand watches, if Victorinox's offer to buy SABI's outstanding shares is successful. Rechner—who led the successful U.S. relaunch of Swiss Army watches—is SABI's senior vice president-global watch, and chief executive officer of Victorinox Swiss Army Watch SA (VSA), a joint venture of the two firms. VSA is the international marketer and distributor of Swiss Army and Victorinox watches and clocks. Rechner would continue as CEO of VSA. Rechner joined SABI as senior vice president-retail division in 2000. Previously, she was a vice president at the Movado Group Inc., and earlier worked at Seiko Corporation of America. Announcement of Rechner's pending appointment came July 29, the same day SABI's two top executives—chairman Peter W. Gilson and president
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