Reality Show: How to Try On Rings Online



A host of new apps gives online jewelry shoppers a virtual try-onGetting jewelry onto shoppers is a highly effective sales tactic. But how can retailers capitalize on the try-on factor when their clients are shopping online? It’s a conundrum that Blue Nile and BaubleBar have dealt with by, well, opening brick-and-mortar locations.But we’re at the door of the mobile shopping revolution. According to Statista, 215 million consumers are expected to shop online by 2018. With those numbers, it makes sense to search for a solution.A cadre of mobile apps and website add-ons that harness augmented
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