Real Men Do Wear Silver

The market for men?s sterling silver jewelry and watches is a niche worth scratching. It?s a small segment, but it?s growing quickly. In fact, most silver jewelry producers report annual double-digit growth in recent years. They expect that to continue for the foreseeable future and are expanding their offerings in men?s accessories and watches. ?Year by year, in the past few years, men have been opening up to jewelry, accessories, and watches,? says Robert Elizondo, founder and head of Eclissi Sterling Silver. ?When any segment of population discovers something new like they have this, you should go for it. This is a growth area.? Veteran designer Kerry MacBride, for example, has seen his men?s jewelry business grow at least 50% annually over the past few years. Alejandro Toussier, whose men?s jewelry accounts for 15% of his business, sees upcoming annual gains of at least 10%, whil

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