Reach Out and Touch Someone

Does anyone remember the old AT&T advertising campaign, “Reach Out and Touch Someone?” It ran from 1979 to 1983, back when AT&T was still called Ma Bell and telephones were still firmly anchored to the wall. Today, reaching and touching is a lot easier. You can call someone from just about anywhere in the world—or even a few miles above the world—with the touch of a button. When I was a child, my parents told me that someday far in the future a device called a “picturephone” would let us see who we were talking to, and that we'd also be able to go shopping through the TV. But in the mid-1960s, pictures on a phone and shopping on TV were the stuff of a World's Fair exhibit, with no more relation to everyday reality than TheJetsons or Star Trek (watched, of course, on a black-and-white TV). Forty years later, fantasy is reality. We beam photos across the world in

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out