Raff Shakes ‘Em Up at Helzberg

Beryl Raff's taking over as Helzberg Diamonds chief executive officer has led to a shake-up on the merchandising team. Four or so key merchandisers have either retired or left, including people long associated with the chain like John Doherty and Oliver Keene. This has led observers to wonder where the company is headed. Bringing in Beryl Raff would seem to indicate the company is going in a more promotional direction. However, one of her new hires is from Bailey, Banks and Biddle and Movado Boutiques, which would seem to indicate the opposite. One thing is for sure: Raff's abrupt replacement of former CEO Marvin Beasley in April was a big shock to the company's corporate culture. Generally, Warren Buffett's Berkshire Hathaway, which owns Helzberg, does not interfere with its companies, and tends to promote from within. Kimberley Process in Turmoil Ian Smillie was a firm believer

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