QVC Names New VP

Paul Callaro will replace John Calnon as vice president of jewelry merchandising at QVC. In his new post, Callaro will oversee jewelry manufacturing, strategic planning, and concept development and strengthen vendor alliances. Callaro will also be in charge of merchandising gold, gemstones, silver, watches, costume jewelry, and Diamonique jewelry, QVCs proprietary brand. He joined QVC in May 1994 as buyer of domestics and home furnishings and was promoted to director of merchandising, home furnishings. Under his leadership, the domestics business tripled as he initiated and developed new categories, including Northern Nights, QVCs proprietary bedding brand.

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