Quarantine Chic: Popular Jewelry Styles Since Stores Are Reopening

Since reopening your store(s), what jewelry styles or brands have customers been most interested in?

George PelzWe reopened in mid-June. We’ve gotten several comments from clients that they had travel plans canceled for this time period, and in lieu of that, they have decided to splurge a bit more on jewelry. Birthday and anniversary gifts seem to be slightly more expensive traditional diamond pieces. Self-purchases are leaning more fashion-forward, with clients willing to spend a bit more to get the unique look they want—things like layering necklaces, stacking bracelets, and unique, one-of-a-kind right-hand rings.
eorge Pelz, owner, Pagéo Fine Jewelers, Boston, Newton, and Nantucket, Mass., pageo.com


Suzanne Pritzker SalomonSince reopening, our clients are loving our collections of modern, delicate gold and diamond jewelry from designers including Zoë Chicco and Dana Rebecca. They love everyday wearable jewelry that you can stack and layer.
Suzanne Pritsker Salomon, co-owner, Providence Diamond Co., Cranston, R.I., providencediamond.com


Dawn HendricksSince reopening, we’ve sold a lot of graduation gifts, and Zoë Chicco is a fan favorite in that area. Grads were also very smitten with the Tiny Om Chakra bracelets. Our clients have also been loving the cheerful and versatile Anne Sportun wraps, and Jamie Joseph rings and necklaces are always popular.
Dawn Hendricks, owner, Peridot Fine Jewelry, Larchmont, N.Y., peridotfinejewelry.com


Katherine CotterillSince the shutdown, we have done a ton of custom pieces! People are buying bold color and going for unusual stones that stand out, like trapiche emeralds, star sapphires, and tourmaline slices! Because of Mayer & Watt [a Maysville, Ky.–based gem dealer], I have access to an insane collection of rare and unusual colored stones.
Katherine Cotterill, manager, EAT Gallery, Maysville, Ky., eatgallery.com