Put Some Funk in the Traditional Jewelry-Store Trunk Show



A dead man with a Louboutin stiletto impaled through his heart lies on the ground. Standing around the room are a bevy of beautiful women, each wearing a dramatic piece of Stephen Webster jewelry. Then, the British designer himself enters with news: There’s been a murder, and he needs help solving it. Welcome to Reinhold Jewelers in San Juan, Puerto Rico, and what’s sure to be a trunk show to remember.Themed appearances have become a part of Webster’s brand identity. (“Stores are doing fewer events,” he says. “They need the ones they do do to really count.”) And such innovative e
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