150 years! In 2004, I was 15 years into my career as an ad sales exec and publisher in the consumer magazine world. At the time, I was overseeing consumer advertising sales for the entertainment trade Variety, so even though I was on the consumer side, I was employed by one of the nation’s biggest trade magazine publishing houses, Reed Business Information. One Friday in June, there was a big shake-up at RBI, and it trickled down to me: Starting Monday, I would be the publisher of the jewelry trade magazine JCK. I’m embarrassed to admit it now, but I spent that weekend thinking, The first thing we need to do is change the name! I mulled over JWI (for Jewelry and Watch Industry) and others. By the end of the following week, I realized I had been placed at the business helm of one of the most esteemed trade publications in the country, not to mention the highly regarded “industry