Public Relations For The Jewelry Manufacturer

This article was prepared with a frank bias, the editor's bias. In an ideal world, those seeking publicity speak freely and frankly about newsworthy situations or events, answer reporters' questions openly and, in return, expect the news to be reported fully, fairly and felicitously. But we don't live in an ideal world so we often have a breakdown in communication. This can lead to finger-pointing - the I'm right, you're wrong situation, in which no one wins. At least in part, miscommunication problems in press coverage of the jewelry industry arise because those seeking publicity are unfamiliar with the process. They lack the groundrules that are a way of life for big corporations with full, internal public relations departments. This story attempts to spell out some of those ground rules, as seen from an editor's point of view. Like anyone else, an editor is more likely to think
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