Prospecting For Gold

We talk to all kinds of jewelers: small independents, regional and national chains, promotional operators, guild and department stores. As varied as their opinions are on everything from advertising to assortments, they are of one mind about one important fact: doing business today is more of a challenge than ever. More and stiffer competition as well as changing values and buying habits have caused smart jewelers to proactively revisit every aspect of their businesses, making sure they maximize every sales opportunity. Of course, the most successful companies in our industry employ the finest sales associates, and the finest sales associates know their work doesn’t begin and end when they enter and leave the store. Creating traffic and driving sales today involves a three-step process that begins not behind the jewelry counter, but in places such as in the front of the deli counte

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out