Perfect Proposals: How Jewelers Are Helping Clients Pop the Question



"Will you marry me?" It may be the most iconic question of all time—and unquestionably so for jewelers, who tend to supply the key accessory. Sometimes, the engagement ring purchase calls for conspiring with clients, a bit of pixie dust and creativity to make the moment extra magical, jumping through hoops to ensure the ring is ready on time, or just having a bottle or two of bubbly on hand for any proposals that should happen on the premises (more common than you think!). “Retailers are definitely creating a long-­lasting bond with couples when they help them through the proposal process, not just finding a ring,” says Severine Ferrari, founder and editor of Engagement 101, a media platform dedicated to helping couples plan their engagements, including a robust archive of real proposal stories. We put together a quick-read anthology of some awww-mazing proposal stories, as sh
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