Principles of Sales Management, Part 2

This month I detail the second half of the 16 principles of sales management. Remember, the sales manager’s job is to give his or her people the help they need to be successful. A strong sales staff equals a successful store. Catch them doing something right. The main reason salespeople leave positions is that they don’t feel successful. Let your people know what they’re doing right. Positive feedback should be 10 times the amount of negative feedback. Providing positive feedback on a regular basis makes it easier to deliver negative feedback when necessary. Don’t settle for the status quo. An effective sales manager is never completely satisfied with the performance of his or her sales staff. Unless they’re maintaining a closing ratio average of over 50 percent and regularly exceeding your goals, there’s room for improvement. If they’re just m

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out