Price Point Monitor

Beginning this month, JCK tracks some popular nonjewelry product categories fighting for your share of wallet. Our list is not exhaustive, but meant simply to highlight a few products we’ve seen advertised or online that might be catching your customers’ interest.

In our inaugural edition of the Price Point Monitor, we tackle both ends of the traditional price point for female jewelry impulsepurchases, generally acknowledged as $350–$1,500 at a more upscale jewelry store. On the lower end of the range, we find designersunglasses and shoes, two versions of the iPhone, and a lot of home products. The upper end includes status handbags, industrial-chic front-loading washingmachines, and, of course, manycool new computers.