How to Present Products on Your Website

If you think photographing that amazing ring from a single angle will suffice, think again A picture may be worth a thousand words, but it can’t show you every sparkling detail of a faceted diamond ring—not by a long shot. And in online fine jewelry retailing, visual ambiguity is a conversion killer. Essentially, if consumers can’t view and comprehend the details of a product you’re offering—and visualize themselves wearing that product—you’re less likely to convert those browsers into buyers. With just a few clicks on Google, the digital retail environment allows consumers to find multiple retailers selling the same item—letting them instantly compare prices, speed of shipping, return policies, and other factors that feed into purchase decisions. In this retail thunderdome, how a business showcases its products really matters. The importance of displaying clear, hi

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