Preplanning: The Key To Profiting From Trade Shows

It's never too early to plan for a visit to a jewelry show. Indeed, any show can be a disaster if you postpone the planning too long. Always start with three critical W's: Why? What? When? Planning to attend a jewelry trade show? Then ask yourself these three questions: Why attend at all? What do you want to achieve when you do attend? When should you go? WHY? Ask a score of jewelers why they plan to attend a particular show and you'll probably get at least a score of varying reasons. You'll also get some core answers. To discover and view new merchandise. To find new suppliers and meet face-to-face with existing ones to discuss marketing strategies and product trends and deal with any communication or other problems. To get new knowledge and business insights by attending seminars
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