Preplanning: The Key To Profiting From Trade Shows

It's never too early to plan for a visit to a jewelry show. Indeed, any show can be a disaster if you postpone the planning too long. Always start with three critical W's: Why? What? When? Planning to attend a jewelry trade show? Then ask yourself these three questions: Why attend at all? What do you want to achieve when you do attend? When should you go? WHY? Ask a score of jewelers why they plan to attend a particular show and you'll probably get at least a score of varying reasons. You'll also get some core answers. To discover and view new merchandise. To find new suppliers and meet face-to-face with existing ones to discuss marketing strategies and product trends and deal with any communication or other problems. To get new knowledge and business insights by attending seminars

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out