What Are Your Store’s Most Popular Diamond Jewelry Requests?

eliza spellRadiant rounds are always a classic, but because we’re such big fans of more nontraditional cuts, our customers are often curious about them too. Our clients love the rustic rose cuts. We see these mostly in ovals, rounds, and pear shapes. We make a diamond stud in a triangle formation with rose cuts that does really well for us; it’s our take on a classic diamond earring and has a matching necklace. There’s a lot of interest in emerald-cut diamonds too, especially in pieces with an east-west orientation. And Jennie Kwon has a gorgeous stud that includes baguettes and round diamonds that we adore.
Eliza Spell, co-owner, Nine Roses Jewelers, Richmond, Va., ninerosesjewelers.com

 

jennifer lavoranteOur most popular cuts are oval and round. While the stones themselves are more traditional, our settings are what make our pieces feel innovative. Many of our customers who are shopping for diamond jewelry will actually work with our goldsmiths to customize a piece. We have extremely talented artisans on-site to work one-on-one with clients to select their stones and settings as well as custom alloys unique to us.
Jennifer Lavorante, general manager, Reinstein/Ross, New York City, reinsteinross.com

 

vanessa rossA classic round brilliant diamond is consistently our most popular shape, cut, and stone. However, I’ve noticed an upswing as of late for more unique cuts. We have an increasing number of requests for rose cuts and square shapes. Cushion cuts have been quite popular this year as well as emerald cuts, and we’ve had requests for baguette-cut diamonds in earrings and rings.
Vanessa Ross, design & showroom director, Custom Jewelry Lab, Charlotte, N.C., customjewelrylab.com

 

lauren behar shmueliThe clients are requesting more jewelry pieces in rose gold and yellow gold than ever, with daintier diamond accents in interesting shapes. Rounds are still popular, but emerald cuts, marquise, and pear are resurging, with smaller hoops and layer-able mini pendants in demand. Thinner stacking-style rings in various-color golds and with various diamond shapes are being requested as well. These rings are worn on multiple fingers, even somewhat mismatched in appearance. The look has an easy, thrown-together feeling for everyday wear.
Lauren Behar Shmueli, diamond & jewelry adviser, Lauren B, New York City, laurenbjewelry.com