Politically Correct Diamonds?

Despite all the noise about conflict diamonds, the industry has taken comfort in the fact that most consumers do not seem to be aware of—or care about—the issue. But a simple Internet search on “conflict diamonds” finds many people who do know about the topic and who are often angry about it. “I really loathe diamonds,” writes one blogger. “I could not in good conscience purchase a diamond firsthand, because I may as well be the one shooting villagers,” writes another. Even the Wikipedia entry on the upcoming movie Blood Diamond includes (at press time) a shot at De Beers: “De Beers is most deserving of the term 'making a killing’ off of the diamond market.” That’s startling for a controversy the industry thought was settled three years ago. Whether it’s because of Kanye West’s “Diamonds From Sierra Leone” song, movies that mentioned the topic (includi
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