Points of Pinterest: How Retailers Can Make the Most of the Popular Platform

Follow these guidelines to take full advantage of the Web’s hottest social media siteHaving garnered more than 70 million users in less than five years, Pinterest is the belle of the social media ball. And for retailers, it’s one of the most effective social platforms when it comes to marketing to women. According to Business Insider, females make up more than 80 percent of Pinterest’s users, and 90 percent of all social media shares originate with Pinterest. That’s a lot of product flying around the digi-sphere that began as a humble pin. But not enough retailers capitalize on the channel’s marketing capabilities, says Vancouver-based Pinterest consultant Anna Cadiz Bennett. Chief among their missteps: neglecting to consider how your boards are organized, which can be just as important as what you’re pinning when it comes to netting followers and re-pins (shared content). We

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out