Points of Pinterest: How Retailers Can Make the Most of the Popular Platform



Follow these guidelines to take full advantage of the Web’s hottest social media siteHaving garnered more than 70 million users in less than five years, Pinterest is the belle of the social media ball. And for retailers, it’s one of the most effective social platforms when it comes to marketing to women. According to Business Insider, females make up more than 80 percent of Pinterest’s users, and 90 percent of all social media shares originate with Pinterest. That’s a lot of product flying around the digi-sphere that began as a humble pin. But not enough retailers capitalize on the cha
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