Poetry in Emojis: How to Use Emojis and GIFs in Marketing

There’s an art to using icons and GIFs in marketing (hint: think diamond rings)Adam Leibsohn, chief operating officer of Giphy, the largest search platform for GIFs (those short, repetitive video clips) on the Web, may be overreaching a bit when he says that one day soon “we’re not going to ­communicate through words anymore” on social media and in emails. “We don’t have time for words because they’re not fast enough, nor are they descriptive enough about the things we want to convey.” Still, considering how ubiquitous GIFs—and to a greater extent, the sticker-like emojis—have become in our daily lives, the sentiment feels vaguely prescient. At the very least, we agree with Leibsohn’s assertion that when you post a perfectly timed visual on Facebook or Instagram, “you make everyone a little happier.” That includes consumers, who not only use emojis and GIFs

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