Platinum: PGI U.K. Hits the Road & More



Road TripPlatinum Guild International U.K. recently gave five retailers in the United Kingdom a taste of the rock-star lifestyle—albeit one without ear-piercing­ music or weeklong bus trips. There was, however, no shortage of adoring admirers for each leg of the Platinum Retailer Tour, the organization’s first-ever traveling exhibit, featuring winning pieces in the 2010 Lonmin Design Innovation Awards, which recognize outstanding platinum design among jewelers in the United Kingdom.The tour was organized to “enable consumers to see platinum designs from up-and-coming designers in areas throughout the U.K.,” says PGI U.K. press and event consultant Suzi Jarrell. Five merchants each displayed the pieces for one week: Kyron Keogh, owner of Rox ­Jewellers in Glasgow, Scotland, was among them. He saw about 250 additional visitors come through the store during his week. “We held af
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