Platinum: Johnson Matthey’s 2014 Platinum Jewelry Forecast & More



Poised for GrowthWhile Johnson Matthey predicted a slight dip in global demand for jewelry in the sturdy white metal, its Platinum 2013 Interim Review had good news for North American retailers: Platinum ­jewelry sales are expected to grow 11 percent in 2014.One reason for the expected rise: the abundance of entry-level platinum bridal jewels on the market.PGI U.S. president Huw Daniel confirmed that with engagement settings “starting as low as $1,500 retail, PGI continues to see a progression in the selection of extraordinary design-focused rings.”Stuller in Lafayette, La., is seeing higher demand for platinum from its retail clients—spurring its design team to expand platinum bridal collections “at price points accessible to most consumers,” says Maren Rosen, executive director of merchandising.While the gold price is now lower than ­platinum’s, the latter is a relative b
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