Platinum



And the Winner Is…Platinum!The Platinum Guild International announced the winners of its first Platinum Innovation Challenge in June at JCK Las Vegas, a contest that challenged the industry with crafting platinum designs that retail around the $2,500 mark. Affordable platinum? Yes, you heard right. The contest was PGI’s latest attempt to broaden access to platinum jewelry by promoting creative design in a new entry-level platinum category. Some 75 submissions came from more than 40 brands, and participants were evaluated across five categories—originality, creativity, quality, wearability, and innovation—within a specified price range. Each winner received a prize package—including signage, publicity, and photography—worth more than $20,000. Men’s platinum band with black diamonds; $2,200; Benchmark, Tuscaloosa, Ala.; 205-345-0555; benchmarkrings.com Winners incl
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