Pigeons on a Rail

Wal-Mart recently announced a new upscale format to attract the attention of affluent consumers. They’ll sell $500 bottles of wine and $5,000 pieces of jewelry. I was surprised (amused?) to see a multipage Wal-Mart ad for women’s clothes in Vogue. Mass retailers are reaching for the top earners, the so-called luxury market. Both JC Penney and Sterling have plans for major expansions in the coming years, and the bulk of those will be freestanding locations. Getting out of malls, certainly midmarket and low-end malls, makes sense. Most retailers now know they need to make unique statements to their target market. I also think they smell blood in the water. We are entering another round of winners and losers at every retail level. Penney sees a weakened Sears, and Federated stores are drifting. Sterling is consistently profitable at a time when some main competitors are struggling
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out