Piaget Rocks a $340,000 Sapphire and Diamond Watch



Yes, it tells the time. But this dazzling Piaget watch has more in common with statement-making baubles than pragmatic timepieces. The circa-1989 watch, which is pebbled in emerald- and baguette-cut diamonds and sapphires, sold for $338,500—well above its estimated price range of $150,000–$200,000—at Christie’s June 15 Important Watches sale. Dubbed the Aura for its undeniable radiance, the watch is one in a series of five created at Piaget’s fabrication facility in Geneva. “This is an iconic Piaget style and a timeless signature of the house,” says Franck Touzeau, the brand’s
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out