Philly Jeweler Takes Fun Seriously

Steven Singer, owner of Philadelphia's Steven Singer Jewelers, created one of the most successful—if somewhat counterintuitive—ad campaigns ever launched by a retail jeweler, and it's still going strong after 11 years. The “I Hate Steven Singer” campaign had its origins in 1998 when a customer told Singer he hadn't purchased a gift of jewelry for his wife since their engagement nearly 20 years before. With her 40th birthday coming up, several hints made it easy for the husband to buy the perfect ring for the milestone birthday. The birthday celebration included a couple of surprises. The first was a surprise party. The second was a surprise baby. During a later visit to Steven Singer Jewelers, the wife, still enthralled with the ring, and with the new baby in tow, said: “I love Steven Singer Jewelers.” The husband, anticipating months of midnight baby feedings and count
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out