PGI Launches ‘Tool Kit’

Platinum Guild International (PGI) launched its new Platinum Online Catalog and Marketing Tool Kit this fall on its trade-only Web site, The kit will allow designers and manufacturers to showcase their creations while enabling retailers to develop customized marketing materials featuring platinum jewelry available to them. Using click and drag technology, retailers can select high-resolution, retouched product photography to insert into pre-designed templates—such as postcards, brochures or mailers. They can then send the resulting file to a pre-selected PGI printer or a vendor of their choice for production. There is no fee to use the Online Catalog and Marketing Tool Kit. For information, call (949) 760-8279 ext. 25, e-mail:

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