Platinum Guild International USA added the finishing touches to this year's "Smile Collection 2004 Couture Event" in New York. For the event, held at New York's Whitney Museum of Art, PGI-USA manufacturers Stephen Russell, Kwiat, and Gumuchian Fils styled the couture gowns with platinum jewelry. The Italian couture creations, donated by top designers such as Versace and Missoni, were available for auction to benefit Operation Smile, a nonprofit organization dedicated to helping children around the world with correctable facial deformities. Master of ceremonies for the event was Leon Hall of E! Entertainment and The Style Network, and Donald Trump Jr., Vanessa Haydon, and Sarah Dolgen served as hosts.