Personal Best: How Jewelers Customize the Shopping Experience



Think back to the beginning of the industrial age. The biggest factor that contributed to the achievement of real wealth was mass production: the ability to use machinery and automated processes to deliver a large quantity of identical goods in an easy and affordable manner.The benefits of mass production included the ability to leverage time and resources to deliver goods at a sharply lower cost. However, as we grew accustomed to the one-size-fits-all ­concept—a well-priced package vacation is better than no ­vacation—we started to crave more individualization, a.k.a. the personal touch
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out