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Is Stuller 'Strapped’ for Business?Stuller is adding a new dimension to its business. The Lafayette, La.-based manufacturer and distributor of mountings, findings, metals, loose stones, and finished jewelry is now making watch straps. But this move goes beyond product. Stuller is a bold newcomer to the strap market, and its advantage may be its strong focus on service and profitability.“My sense is that the watch strap business is fairly competitive, but it has not been a real service-oriented segment, which is our specialty,” says Stuller’s Steve MacDiarmid.The leather bands feature the rembordé method of construction, which seals the top leather layer to the lining for added water resistance, durability, and a more tailored look. Like its Tulip settings, the straps are branded with the Stuller logo, on the buckle. Stuller straps retail from $9.95 to $21.95, with a triple keyst
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