APPOINTMENTS Steve Grossman was named senior account manager at Ardian Corp., New York City. He formerly was president of Leda-Rodman Findings and vice president of N.E.I., Hackensack, N.J. Grossman has served as president of the Golden Circle Club of New York and a director of the Manufacturing Jewelers and Silversmiths of America. David Berg joined Gem Essence and Joe Menzie Inc., New York City, as a New York account representative. Previously, he worked for Shearson Lehmann Hutton in New York, earned a gemological degree from the Asian Institute of Gemological Sciences and worked at a stone house in Thailand. Thomas E. Whiddon was promoted to senior vice president and chief financial officer of Zale Corp., Irving, Tex. Before joining Zale last year, he was vice president and treasurer of Eckerd Corp., a retail drug store chain based in Clearwater, Fla. Jim Silfies was promoted

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