Pearls: The 2nd annual Pearl-Guide.com Ruckus, Jewelmer Hires Piolo Pascual to Pitch Pearls to Men



Causing a RuckusOn July 24, Pearl-Guide.com hosted its 2nd annual Ruckus in Los Angeles to foster goodwill among pearlers. The Japan-themed affair kicked off with a day of seminars; caviar and sushi were served on Pinctada maxima gold-lipped shells; and revelers sipped champagne, wine, and single-malt scotch. The idea for the party originated after the 2009 World Pearl Forum in Dubai, says Pearl­paradise.com CEO Jeremy Shepherd. Pearl-guide.com users started discussing a gathering, “one thing led to another, and then people were flying in from the U.K. and Australia, all converging on L.A.
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