Pearls: Tara & Sons Sees Demand Increase for Natural Pearls & More

Natural SelectionNatural pearls proved particularly strong sellers at last year’s Baselworld show, and a year later they’re still trending. This is according to New York City–based Tara & Sons, whose display window at February’s Centurion show in Scottsdale, Ariz., was ­practically overflowing with the rare gems.The demand for natural pearls has been increasing during the past four years, explains Daven Sethi, vice president of operations and Tara’s natural pearl expert. “Our natural pearl business for 2012 was up 100 percent,” he says.Conch pearls, the pale pink gems of the conch shell that are famous for their flamelike pattern, are a staple in Tara’s inventory, and clam pearls—milky white gems with unique flames of their own—recently joined the mix. The brand started collecting the esoteric clam pearls about two years ago and finally had a small presentation (

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