Past, Present, Future

I’ve been thinking about the “past, present and future”—not the Diamond Trading Company ad campaign but the state of jewelry retailing. A recent trip to jewelers across the country got me thinking about how much—and how little—retail has changed. The mall business has largely consolidated and often suffers from overly conservative formatting driven by bottom-line thinking. With the exception of a handful of luxury malls around the country, mall retailing does connote certain demographics that force retailers to merchandise in similar ways. The lack of variety has driven some to open freestanding locations that significantly broaden their merchandising options. Still, if you want to see people excited by innovative products in a mall, go to an electronics store, not a jewelry store. My visits were to independents, however, and I thought about the
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