‘Out-of-the-Box’ Store Design

The first time architect Joel Miroglio designed a jewelry store, he won a national award. It was more than beginner’s luck. Miroglio followed up on that 1996 award—from Visual Merchandising and Store Design (VM+SD) magazine and the Institute for Store Planners—with honorable mentions for his next two jewelry stores. These awards were in the magazine’s 1997 and 1998 competitions. “We don’t specialize in jewelry stores, but we’ve had good clients,” says Miroglio, whose Miroglio Architecture + Design firm in Oakland, Calif., works on retail as well as residential and commercial properties. His jewelry store designs have been successful because, he says, “our jewelry clients have come to us with the specific desire not to look like everyone else.” A glimpse at Miroglio’s jewelry stores makes that point clear. In one, walls lean inward like a cave. Another was design

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