Operating Instructions: What We Learned at the JCK Las Vegas Education Sessions
Tips and tricks on marketing to millennials, getting shoppers in the door, giving sales a goose, and more—straight from the pros at JCK Las VegasTHE TOPIC“What Matters Most”Shane Decker, consultant and president, Ex-Sell-EnceTHE TAKEAWAYSWhat matters most, Decker said, is the experience customers have in your store: “Clients are buying experience. There are 23,000 jewelry stores in the U.S., not counting online stores. You have to give them a reason to shop at yours.”The most important number in your store is your closing ratio, Decker said. Put a counter by the door and start calcul
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