Online Retailer Edition01 on the Art of Accessories
The stylish Internet destination for capsule luxury collectionsEstefania Lacayo and business partner Jessica Wilpon Kamel see accessories as art, not commerce. That’s why their 1½-year-old online boutique, Edition01, helps clients create perfectly edited wardrobes without resorting to drastic discounting to lure them in. Avoiding the sample-sale mentality that has put traditional jewelers on the defensive, Edition01 offers extremely limited, numbered collections from cutting-edge designers such as Waris Ahluwalia, Monique Péan, and Fenton/Fallon. Kamel tells JCK why their mantra—“Putting luxury back on its pedestal, but just high enough so you can reach it”—is helping reshape Web-based shopping, one click at a time.How was the idea for Edition01 born?The inspiration came from wanting to create an online store that would not only sell exclusive collaborations, but facili
This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).
A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust