Online Retailer Edition01 on the Art of Accessories



The stylish Internet destination for capsule luxury collectionsEstefania Lacayo and business ­partner Jessica Wilpon Kamel see accessories as art, not commerce. That’s why their 1½-year-old online boutique, ­Edition01, helps clients create perfectly edited wardrobes without resorting to drastic discounting to lure them in. Avoiding the ­sample-sale mentality that has put traditional jewelers on the defensive, Edition01 offers extremely limited, numbered collections from cutting-edge designers such as Waris Ahluwalia, Monique Péan, and Fenton/Fallon. Kamel tells JCK why their mantra—“Putting luxury back on its pedestal, but just high enough so you can reach it”—is helping reshape Web-based shopping, one click at a time.How was the idea for Edition01 born?The inspiration came from wanting to create an online store that would not only sell exclusive collaborations, but facili
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