Online Reputation Management: The New Retail Strategy

Does your business need some brand-aid? Here’s how to make sure your store’s name is as sparkling as the jewelry you sell. Let’s say you’re a customer. You’re thinking about shopping at your local jeweler. But you want more information. In the olden days—about a decade ago—you might turn to your trusty Yellow Pages, or ask a friend. But today, an increasing number of consumers turn first to the Web—especially to Google.Google, of course, provides more information than any Yellow Pages ad—or friend—ever could. But that information isn’t always positive—or accurate. Most Google searches will direct surfers to a store’s official site. But they will also bring up user-written store reviews, both pro and con. And if a retailer has ever been in any trouble, has received an unflattering media mention, or was simply trashed on someone’s blog or Twitter feed, that migh

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