Online Marketing Tools recently launched a new marketing tool for jewelry retailers—GFLink. Although is a B2B site, it provides an online service for retailers who wish to showcase and sell diamonds to the public, allowing them to compete with online diamond sellers. offers retail jewelers more than 30,000 certified diamonds to showcase as their own, with features such as mark-up capability and a search engine, all through personalized Web sites. also can build a professional Web site through its own template-driven development tool. For a demonstration, visit

Another online tool, GFTicker, was introduced in Oct. 2001. This online real-time directory of service and supply companies within the jewelry industry offers daily diamond specials and industry news. GFTicker can be downloaded free of charge from the site. For appraisals and wholesale prices of the diamonds on GFTicker, view GFIndex.

For additional information, visit, call (800) 373-4373, or e-mail

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