Off-Target

"Expect More, Pay Less," the slogan for Target Stores, has successfully catapulted the discount retailer to its position as the nation's leading purveyor of cheap chic. The slogan is a great draw for shoppers who want popular designs at a lower price than they've seen in the malls—but more importantly, the slogan works because the retailer delivers on what it promises. Not only does it offer clever products, but its stores are attractive and its staff is helpful. But unfortunately, "Expect More, Pay Less" also is a mantra that many businesses, both large and small, follow when it comes to employee compensation. Between the recession and a recovery that hasn't spawned as many jobs as were lost, as well as a variety of other factors like outsourcing to low-wage countries, the American workplace is largely a buyer's market for employers. Much of the new job growth is coming from the low
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