Why TikTok Could Be a Smart Marketing Move for Your Store

Your youngest social-minded customers are on TikTok. Here’s what you need to know. If you’ve recently found yourself asking, “What’s TikTok?” you’re not alone. The Chinese-owned social media app’s profile has been steadily rising since it debuted in the United States last year. Here’s the short answer: TikTok is a smartphone app for making and sharing videos and reportedly has more than 500 million users worldwide. It’s also the buzziest social media network since Snapchat. What Makes TikTok Different Like Instagram’s Stories, TikTok allows users to create and post short videos that play vertically. But its tools—all the bells and whistles you can add—are more plentiful, and way more fun. TikTok videos can be souped up with a cool soundtrack (a single tap brings you to a roster of popular songs categorized by music type), a filter that rains gold flecks, or o

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