Putting a Bow on the Year in Jewelry Sales

How do you prepare your store for the busy holiday sales season? We get in all our Christmas orders from vendors by early fall so we can be on the ball when the holidays come. We have our annual sale in October so we have the money to pay invoices and go into the season not sweating December as much as maybe we would. We decorate for the Thanksgiving weekend and then take them down right after the new year, and we step up the frequency of our staff meetings. —Melissa Booth, owner, Melissa Designer Jewelry, Hillsborough, N.C., melissadesignerjewelry.com   Starting the beginning of the fourth quarter, I send messages on a regular basis giving sales information, suggestions, and congratulations on a job well done, etc. We have regularly scheduled, proprietary, companywide in-house trainings. Marketing prepares the decorations for each store, and the staff sets it up. We don’t
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