The coronation of Queen Elizabeth gave The Jewelers’ Circular-Keystone (and American retailers) plenty of inspiration
As royal fans gear up for the Nov. 17 season 3 premiere of The Crown, what better excuse to feature the March 1953 Queen Elizabeth–themed issue of The Jewelers’ Circular-Keystone? “Certainly no other event can draw so much public attention and interest to fine jewels,” we wrote in “All Eyes Are on the Coronation,” encouraging jewelers to capitalize on monarchy mania. “Precious stones, particularly diamonds, would seem to offer your chief promotion tie-in.” But don’t stop at stones, we added: Break out the antique silver (or reproductions), fine china, and luggage/travel accessories (to promote trips to London!). There was also no shortage of fit-for-a-queen jewels: cameos carved with Elizabeth’s portrait, Victorian-style diamond bangles, and tiaras aplenty. And jewelers who really wanted to splash out could order a set of replica crown jewels from London’s R. White & Sons for $1,400—for display purposes only, of course.
(Photograph by Nestor Cervantes)