5 Hot Jewelry Industry Topics for 2020

If you’re a direct-to-consumer brand selling supercool certified eco-friendly gold chains via virtual reality, congratulations: you’ve already won 2020  Who’s Got the Chain? Layered necklaces and designs featuring chains (often tagged #neckmess on Instagram) are among the more-is-more jewelry trends we’re predicting will take flight in the coming year. The spring 2020 fashion runways were full of bold chain pieces, including Marc Jacobs’ waist-length 1970s-inspired medallion necklaces and Alexander McQueen’s mixed-size links (pictured). There was also plenty of piling on: Fashion brand Zimmerman paired necklaces composed of huge ivory-colored curb links with ones crafted from thick shell beads, while designer Brandon Maxwell merrily stacked waist-grazing yellow gold necklaces anchoring gemstone medallions. Fashion always reflects culture—and these bold trends are positiv

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