Norman and Fox Announce Partnership

David R. Norman and Thomas S. Fox have purchased Grand Rapids, Mich.-based Diamond Reflections from owner Oli Chokr, and renamed it Thomas S. Fox Jewelers. Chokr, a wholesale and retail jeweler from Sarasota, Fla. told the Grand Rapids Press he was tired of being an absentee owner and had approached Fox about finding a manager or becoming a part owner. Fox, who was retired but had continued to privately buy and sell diamonds, contacted Norman, and the sale was rapidly concluded. The venture brings Norman, most recently the president of Richmond, Va.-based Schwarzchild Jewelers, back to work with the jeweler who first brought him into the industry. Fox was a well-known fixture in the Grand Rapids area. His commercials for the 44-store family-owned Fox Jewelers chain always began, "Hi, I'm Tom Fox." In 1996, he retired and sold the business to the Fred Meyer Jewelers chain. Norman—a
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