No Crystal Ball!

Nobody has a crystal ball that can tell the future, but the days of rapid growth and huge sales increases are clearly over, so it's more important than ever to maximize every opportunity. The people waiting on customers must be trained to a level that many have never known before. The sales manager (or owner) has to be trained to train the sales staff. Consider setting a non-negotiable standard that requires at least one of three things to happen with every shopper: The customer buys something. The salesperson captures name, address, phone number, and e-mail address with permission for follow-up. The customer is turned over to another salesperson to try to complete the sale. Jewelers spend a fortune to get customers into the store. Letting them go without one of these three actions taking place is unacceptable. Here's another no

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