Nialaya Owner Jannik Olander Brings Boho Beads to L.A. and Beyond



Jannik Olander’s road to retail began in Goa, India, in 2009, when a shaman named Nialaya approached him in a crowded outdoor market. “At the time, I was doing a job I really didn’t want to be doing,” says ­Olander, whose background is in fashion retail. “He told me I was focusing too much on money and not on what I love.” A revealing three-hour conversation ensued, culminating in Nialaya gifting the Danish traveler with a tiny black diamond (which he carries in his pocket to this day). Days later, Olander made up his mind to start re-creating some of the Eastern-inspired beaded bracelets he’d picked up on his travels, replacing the mostly wood and glass beads with less ephemeral facsimiles made from gold, sterling silver, and gems including diamonds, hematite, and amethyst. Working on an Ikea table out of his garage in the Holly­wood Hills, Olander gradually perfected hi
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