Codiam Joins Up With Tiffany
Tiffany is continuing its moves upstream—the famed retailer will invest in a South African factory of DTC sightholder Rand Precision Cut Diamonds Ltd. Tiffany has agreed to buy all polished production that meets its specific quality standards from the joint venture, although it will not market the company’s Rand diamond brand. Codiam Inc., which is affiliated with Rand, will market the rest of its polished production.
New Head of Marketing and Promotion for IDI
Ziv Lazar has been appointed deputy managing director of the Israel Diamond Institute, in charge of marketing strategy and business promotion. In addition, Alissa Goren has been promoted to manager of public relations and trade events.
Lazar, 36, is an American-born economist who was once in the Unit of the Financial Advisor to the chief of staff of the Israeli Defense Forces.
Lazar will be in charge of expanding overseas marketing activities for IDI, including what it calls “a major branding initiative for the Israel diamond industry.”
Lazar replaces David Bar-Haim Rutlinger, who served in the position for 14 years.