New WGC Ad Campaign Launched

The World Gold Council unveiled its fall 2003 advertising campaign Sept. 10 in New York during a special presentation in the secret wine cellar at the 21 Club. Michael Barlerin, World Gold Council managing director for the Americas, said the location was particularly appropriate because the ad campaign theme is "Speak Gold"—and 21 was a former "speakeasy" during the Prohibition era. The WGC has committed more than $4 million to the campaign, which broke in October. It appears in a variety of fashion and lifestyle magazines including Glamour, Vogue, Self, InStyle, Harper's Bazaar, Lucky, BonAppetit, House Beautiful, Elle, Jewelry Connoisseur, Marie Claire, and FACETS, the new consumer jewelry magazine published by The JCK Group. These magazines deliver a high percentage of the kind of readers the WGC identified as "Passionate Indulgents" and "Chic Stylists" in global research it c

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